Marketing Manager

Responsible for the marketing strategy planning to achieve company’s objectives. Preside over the implementation of direct and indirect communication activities

Growth activities

• Driving all growth-related activities for social and digital channels
• Following and controlling marketing campaigns, review performance marketing campaigns.
• Responsible for paid advertising campaigns across digital platforms such as Google, Facebook/Instagram, and other online advertising…from planning to execution (PR, Digital, Community, Media).
• Handle & develop organic and paid search (SEO optimization/SEM) – Responsible for implementation and improve customer experience through platforms: Website (core platform), Online advertising, Social Media, Email, finally Mobile, Content, Video, Digital OOH, etc … to boost SEO results (Google Analysis, Google Web Master Tools, Ahrefs, SEMrush…).
• Collaborate with members of the Marketing team to create detailed content ideas for website, Fanpage, Youtube, Instagram, Zalo …. and advertising channels (on SEO standard)
• Make MKT strategy to attract traffic / boost sales
• Actively update new trends and media channels on the market to apply to projects and products that the company offers.
• Increasing brand awareness on Social Media channels
• Controlling the company’s attendance at events…
• Create, roll out, and maintain technical content such as demos, videos, workshops, tutorials, blogs, and whitepapers, conference presentations, webinars to connect KHAI PHU capabilities to customer needs.
• Represent KHAI PHU at customer engagements such as with sales, at conferences, and at community and customer meetups. Marketing Budget, Analytics & ROI
• Control digital performance budget and manage social campaign management of all digital channels to drive strong return on investment (ROI).
• Forecast levels of traffic volumes, track against budget and all acquisitions targets (KPIs & ROI) –
• Analyze digital data, audience insights to draw key recommendation – Measure and report performance of weekly/ monthly marketing campaigns

INTERVIEW:

• Step 1 with HR _ step 2 sent Proposal MKT plan.ppt _ step 3 with CEO

REQUIREMENTS

• Have at least 3 years’ of working experience in launching successful marketing campaigns, branding awareness, Prior experience in media companies, cultural, art, entertainment, film, television …
• BS degree in marketing (PR Marketing, Advertising, Media…) or a related field
• Foreign language: English skills in listening, speaking, reading and writing
• Basic knowledge of Ad Network, Display Ads, Paid Search, CPM, CPC, CPA … Website traffic analysis and ranking tool, Paid Search / Display / FB advertising research tool
• Measurement, analysis and A / B testing tools
• Experience in setting up and optimizing Google Ads campaigns (in/outsource)
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Skills: Communication, persuasion; problem solving, case management, risk management; Creative, dynamic

Ability: plan implementation; To elaborate contents and make edits; Integrate new technology into practice Have a great relationship, especially the press.

• Research Website: tuvanditru.com before apply CV

Tagged as: digital marketing, marketing manager