Digital Media Planning Strategy & Performance Optimization
Recommend media plan refer to Media Brief from manager
Accountable for Facebook Ads/ SEM / SEO optimization.
Lead establishment of media insights & idea generation across platform with research & media agency
E2E digital campaign operations (campaign set up, optimization, post campaign analysis) to Lead performance tracking reporting across agencies and platforms to provide optimization plan
Digital Media Innovation
Oversite of Omnichannel Media approach via establishing insights & tactics, recommend ng best practices & for each touch point to reach customers most optimally & efficiently.
Skills And Experience:
A degree in a discipline relevant to this position such as (digital) marketing, communications, public relations.
At least three years of relevant experience in strategic planning (content and activities) for multi-digital platforms, especially social media like Facebook, Tiktok, Instagram.
Experience of running and effectively managing digital campaigns and optimize performance is desirable.
Proven ability to effectively managing a diverse portfolio of stakeholders
Demonstrated knowledge of Google analytics and other metric-based tools to effectively manage content and media performance.
A good knowledge of SEM-SEO implementation
Well-developed interpersonal skills, including coordination, liaison, negotiation.
Keen attention to detail with ability to manage own time well, and prioritise competing work demands, effectively.