A news content manager is a professional who oversees the production and distribution of news content across various platforms, such as websites, social media, newsletters, podcasts, etc. A news content manager is responsible for ensuring that the news content is accurate, timely, relevant, engaging and consistent with the brand voice and editorial standards of the news organization.
Some of the typical duties and responsibilities of a news content manager are:
Develop E-Sports, General, M&E content for dissemination via press releases, social media, websites, and other distribution channels.
Ensure that key messages align with vital business strategies and objectives.
Create and publish engaging and informative news content.
Edit, proofread, and improve writers’ posts.
Establish and maintain editorial policies and guidelines to ensure consistent and high-quality news content.
Coordinate with production teams to ensure smooth and timely delivery of news content.
Build and maintain relationships with key stakeholders, such as government officials, community leaders, and industry experts.
Monitoring and analyzing the performance and impact of the news content using various metrics and tools.
Stay informed about legal and ethical considerations in journalism and ensure compliance within the news department.
Coordinating with other departments, such as marketing, sales, public relations, etc., to ensure the news content supports the organization’s objectives and campaigns
Managing a team of news writers, editors, producers, designers and other content creators
Assigning, editing and approving news stories, headlines, captions, graphics, videos and other multimedia elements
Identifying and pursuing new opportunities and trends in the news industry and the digital media landscape
Ensuring compliance with the ethical and legal standards and regulations of journalism
To become a news content manager, one usually needs to have a bachelor’s degree in journalism, communications, media studies or a related field. Additionally, one should have several years of experience in news writing, editing and production, preferably in a digital media environment.
Some of the skills and qualities that a news content manager should possess are:
Excellent writing, editing and storytelling skills in Vietnamese or English
Strong knowledge of the news industry and current affairs
Proficiency in using various content management systems, web publishing tools and social media platforms
Familiarity with SEO, web analytics and digital marketing best practices
Ability to work under pressure and meet tight deadlines