Thông tin việc làm
51-100 + nhân viên
2 lượt ứng tuyển
Hồ Chí Minh
Đa ngành nghề
Digital Marketing
Số lượng: 1 vị trí
Đăng 3 tuần trước
Kỹ năng yêu cầu
Mô tả công việc
DigiSource's customer is 1Laser, a manufacturing company specializing in providing laser engraving machines in the US and Canadian markets, headquartered in the United States, looking to recruit for the position: The SEM Specialist
The SEM Specialist will be responsible for developing, implementing, and optimizing search engine marketing campaigns across various platforms. This role requires a data-driven individual with expertise in paid search strategies, keyword research, and campaign management. The ideal candidate will have a proven track record of driving online traffic and conversions through effective SEM tactics.
a/ Campaign Development and Management:
- Plan, execute, and oversee SEM campaigns across major search engines (Google Ads, Bing Ads, etc.) to drive targeted traffic and achieve key marketing objectives.
- Develop and manage Criteo retargeting campaigns to boost conversions and maximize ROAS.
- Design and write compelling ad copy that aligns with campaign objectives and resonates with target audiences.
b/ Data-Driven Optimization:
- Implement website triggers (event tracking, conversion tracking) to gather in-depth customer behavior insights.
- Utilize tools like Hotjar, Google Tag Manager to collect and analyze data on customer habits (heatmaps, session recordings, funnels).
- Conduct thorough keyword research, identifying high-value terms for optimal ad campaign visibility and ROI.
- Monitor, analyze, and report on critical SEM performance metrics (CTR, conversion rates, CPC), using these insights to continually improve campaign effectiveness.
- Employ A/B testing, bid adjustments, and audience targeting to fine-tune campaigns for peak performance.
c/ Strategic Planning and Reporting:
- Manage SEM budgets effectively, ensuring optimal resource allocation and adherence to budget constraints.
- Prepare and present regular, insightful reports on SEM campaign performance, highlighting key takeaways and recommendations to stakeholders and management.
- Conduct competitor analysis to stay ahead of industry trends and identify potential opportunities.
d/ Collaboration:
- Work closely with the marketing team to align SEM strategies with overarching marketing objectives and ensure cohesive campaigns.
The SEM Specialist will be responsible for developing, implementing, and optimizing search engine marketing campaigns across various platforms. This role requires a data-driven individual with expertise in paid search strategies, keyword research, and campaign management. The ideal candidate will have a proven track record of driving online traffic and conversions through effective SEM tactics.
a/ Campaign Development and Management:
- Plan, execute, and oversee SEM campaigns across major search engines (Google Ads, Bing Ads, etc.) to drive targeted traffic and achieve key marketing objectives.
- Develop and manage Criteo retargeting campaigns to boost conversions and maximize ROAS.
- Design and write compelling ad copy that aligns with campaign objectives and resonates with target audiences.
b/ Data-Driven Optimization:
- Implement website triggers (event tracking, conversion tracking) to gather in-depth customer behavior insights.
- Utilize tools like Hotjar, Google Tag Manager to collect and analyze data on customer habits (heatmaps, session recordings, funnels).
- Conduct thorough keyword research, identifying high-value terms for optimal ad campaign visibility and ROI.
- Monitor, analyze, and report on critical SEM performance metrics (CTR, conversion rates, CPC), using these insights to continually improve campaign effectiveness.
- Employ A/B testing, bid adjustments, and audience targeting to fine-tune campaigns for peak performance.
c/ Strategic Planning and Reporting:
- Manage SEM budgets effectively, ensuring optimal resource allocation and adherence to budget constraints.
- Prepare and present regular, insightful reports on SEM campaign performance, highlighting key takeaways and recommendations to stakeholders and management.
- Conduct competitor analysis to stay ahead of industry trends and identify potential opportunities.
d/ Collaboration:
- Work closely with the marketing team to align SEM strategies with overarching marketing objectives and ensure cohesive campaigns.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in search engine marketing, with a strong understanding of SEM best practices and strategies.
- Proficiency in SEM platforms, including Criteo, Google Ads, Bing Ads, and Google Analytics.
- Experience with paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others to drive brand awareness, engagement, and conversions is a huge plus.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong writing skills with the ability to create compelling ad copy.
- Experience with keyword research tools (e.g., SEMrush, Ahrefs, Similarweb, Google Keywords) and bid management tools.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Knowledge of the laser engraving industry or related technical fields is a plus.
- Proficient in English; Chinese speaking is a plus.
- 3+ years of experience in search engine marketing, with a strong understanding of SEM best practices and strategies.
- Proficiency in SEM platforms, including Criteo, Google Ads, Bing Ads, and Google Analytics.
- Experience with paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others to drive brand awareness, engagement, and conversions is a huge plus.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong writing skills with the ability to create compelling ad copy.
- Experience with keyword research tools (e.g., SEMrush, Ahrefs, Similarweb, Google Keywords) and bid management tools.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Knowledge of the laser engraving industry or related technical fields is a plus.
- Proficient in English; Chinese speaking is a plus.
Về công ty
What we offer:
Working location: Remotely
- Social, health, and unemployment insurance
- Annual leave (usually 12 days/year)
- Public holidays (around 11 days/year)
- Bonuses based on performance
- Training programs
- Clear career development roadmap
Working location: Remotely
Zafago
97/7 Lê Quang Định, phường Bình Thạnh, TP. HCM, Việt Nam
Company Overview
Zafago là một digital marketing agency hoạt động chuyên nghiệp tại TP. HCM, chính thức thành lập từ năm 2019 và đã trở thành đối tác chính thức của TikTok từ năm 2020 . Với đội ngũ giàu kinh nghiệm trong lĩnh vực tiếp thị số, Zafago đã hỗ trợ hơn 1000 doanh nghiệp, quản lý hàng nghìn tài khoản quảng cáo trên nhiều nền tảng
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Đăng nhập để xem lương
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